The Brewtorium: Driving Private Event Bookings Through Search Visibility

Chris and Whitney run The Brewtorium, a brewery in Austin. They needed a website that would book more private events. Private events are their main source of revenue.

Their Wix site looked good. But it wasn't bringing in event requests.

The Challenge

Their Wix site had a big problem. Search engines couldn't see their best content.

Their event calendar? Hidden from Google. Their menu with craft beers and food? Not visible to search engines. Their private event space details? Buried where no one could find them.

People searching for restaurants, brewery events, or private party spaces couldn't find The Brewtorium.

The Solution

We rebuilt their site on Local Victor. Now search engines can see everything.

We made every event, menu item, and service page easy to find.

Features Implemented:

Online ordering for to-go orders
QR codes linked to Food, Beverage and other specialty menus
Integration with their Event booking platform for private parties
Automatic menu updates for their rotating beers
Event calendar with event schema for their events such as trivia nights and drag brunches
Clear and detailed info about private event spaces
Custom Business Hour listings making it easy to update hours with explanations around private events
Integrated Google Reviews implemented with the review schema

The Results

More Visibility:

Site traffic went up
Now ranking for new search terms
Better positions for restaurant, brewery and event searches

More Business:

Large increase in private event leads
More qualified leads from people searching for their services

Why It Worked

We made their calendar, menu, and event info visible to search engines. This turned their site from being mostly hidden online into a site that now does the work of finding and booking clients.