Building a Practice in Plano

Katey Villalon is a Licensed Marriage and Family Therapist specializing in couples counseling, marriage therapy, and IMAGO relationship therapy. When she opened a new office in Plano, Texas, she needed to establish visibility in an entirely new market with intense competition from established therapy practices.

The Challenge

Katey was managing her Wix website herself, but it wasn't attracting new clients from her Plano location. In a market dominated by large, established therapy groups, she needed help getting found by couples looking for therapy, but she didn't have time to become a website expert while serving her clients.

The Solution

Local Victor rebuilt Katey's site with proper local SEO structure for the Plano market. We created dedicated service pages for her specialties: couples counseling, marriage therapy, family therapy, IMAGO therapy, and intensive couples retreats. Each page is optimized for how people actually search for therapy help.

We also provided ongoing guidance on building visibility in a new market: review strategies, profile optimization, and local partnership opportunities.

The Results

Within the first year, Katey went from being invisible in Plano to attracting qualified therapy clients through her website.

The quality of leads coming through the site is exactly what she needed. Couples are finding her when they search for therapy help in Plano. Even better: she's converted 100% of the clients who found her through search into paying clients.

She's now competing directly with established therapy groups that have been in the Plano market for years, despite just opening her new office.

Why It Worked

We built proper local SEO structure for a competitive therapy market. Couples searching for marriage help and relationship therapy in Plano can now find her practice.

The site works for her business while she focuses on her clients. She has complete faith that her website actively brings in qualified leads, and the results prove it.